Big news this morning as we look forward to the 40th anniversary of the Dublin City Marathon; a new sponsorship deal has been agreed for the event. KBC Bank Ireland have come on board as title sponsors in a newly agreed 3-year deal. KBC will also be title sponsors of the associated race series over these 3 years.
Thinking back to 2013 when the Marathon lost the National Lottery as its main sponsor, and things looked pretty bleak for the event, the subsequent years have seen a major transformation. Around then the event had roughly 14,000 entrants, and had to enforce cut backs to keep going. Under the sponsorship of SSE Airtricity, the event has really bounced back, where capacity is now 20,000 and these sell out very early in the year. The event is now the 5th largest marathon in Europe.
This next phase could be just as exciting for the marathon, as interest continues to grow both nationally and internationally in the event. KBC also have good history with these events, having been involved in sponsorship of the “KBC Night Runs”. KBC customers will also have a unique opportunity to avail of reduced race fees in sign-ups (250 KBC customers to benefit from discounted rates on 2019 race entry – €50 Euro Race entry).
Commenting on the agreement, Aidan Power, Director of Customer, Brand and Marketing from KBC, said: “We are thrilled to be partnering with this much-loved and prestigious event for the next three years. At KBC, we believe in putting our customers first and this long term partnership reinforces our ongoing commitment to positive health and wellbeing. The Dublin Marathon has enjoyed huge success and developed into one of the best race experiences in the world for competitors and supporters alike. We look forward to enhancing those experiences over the coming years.”
Jim Aughney, Race Director of Dublin Marathon said: “We are delighted to welcome KBC as our new title sponsor for the Dublin Marathon. KBC shares our vision for the improved growth and advancement of the Dublin Marathon and they have a wealth of experience in this area. We look forward to building for the future with KBC and celebrating our 40th year.”
No doubt this will fuel interest in the 2019, 40th anniversary event, which opens for registrations tomorrow. For now though, I’d just be happy to be able to go down stairs after the event on Sunday!!!